PRIVACY POLICY

 

Last updated: 23 March 2026

1. Introduction

Elite W Global Group is committed to respecting your privacy and protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, purchase a membership, contact us or use our travel and lifestyle membership services.

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Our website is:

https://www.weliteglobal.com

In this Privacy Policy, “we”, “us” and “our” refer to the business operating the Welite Global website and membership services.

Our contact details

• Business address: One Mayfair Place, Mayfair, London, W1J 8AJ, United Kingdom.

• Email: support@eliteworldg.com.

• Website: www.weliteglobal.com.

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The full legal name of the business responsible for processing your personal data should be confirmed and inserted before publication.

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We handle personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR), as applicable.

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2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information.

2.1 Personal and contact information

This may include:

• Full name.

• Email address.

• Telephone number.

• Billing address.

• Country of residence.

• Other contact information you choose to provide.

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2.2 Membership and account information

If you purchase or register for a membership, we may process:

• Membership identification and account details.

• Membership tier, start date and expiry date.

• Purchase history and payment status.

• Membership activation and benefit eligibility information.

• Customer service correspondence.

• Information needed to verify your membership.

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2.3 Payment and transaction information

When you purchase a membership, we may collect information about the transaction, including the amount paid, currency, payment status, transaction reference and billing details.

Payments may be processed by an external payment service provider. Where payment card details are handled directly by that provider, we do not intend to collect or store full payment card numbers or security codes on our own systems.

The relevant payment provider's privacy notice will also apply to its processing of your information.

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2.4 Travel and benefit information

Where necessary to administer membership benefits, we may process information such as:

• Preferred travel arrangements.

• Relevant booking or reservation references.

• Airline, hotel or airport lounge benefit eligibility.

• Membership or loyalty programme identifiers.

• Travel dates or destination details that you choose to provide.

• Information required by a participating benefit provider to fulfil a requested service.

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Please do not send us passport details, payment card security codes or other highly sensitive information unless we specifically request information that is genuinely necessary through an appropriate and secure process.

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2.5 Communications and enquiries

If you contact us, we may retain your messages, email address, complaint details, feedback and information necessary to respond to your enquiry.

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2.6 Technical and website information

When you visit our website, certain information may be collected automatically, depending on the website's configuration and your cookie preferences. This may include:

• Internet Protocol (IP) address.

• Browser type and device information.

• Operating system.

• Pages visited and interactions with the wi

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• ith the website.

• Referral information.

• Website security and diagnostic logs.

• Cookie identifiers and similar online identifiers, where applicable.

Non-essential analytics or advertising technologies will be used only where the required consent has been obtained.

3. How We Collect Your Information

We may collect personal information:

• Directly from you when you complete a form, purchase a membership or contact us.

• When you register for or use your membership.

• Through our website and its essential technical systems.

• From payment providers when they confirm a transaction or provide fraud-prevention information.

• From relevant travel, hotel, lounge or other benefit providers where necessary to administer your membership.

• From other sources where permitted by law and where appropriate to the services we provide.

Where we obtain information about you from another organisation, we will provide any privacy information required by applicable law.

4. How We Use Your Personal Information

We use personal information for legitimate and clearly defined purposes, including the following.

4.1 Providing membership services

We may use your information to:

• Process membership purchases.

• Create and administer membership accounts.

• Confirm membership eligibility.

• Arrange or administer the benefits included in your membership.

• Communicate information about membership activation, expiry and use.

• Respond to service-related questions.

Lawful basis: Processing necessary to enter into or perform our contract with you.

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4.2 Processing payments

We use relevant information to confirm transactions, administer billing, issue refunds where appropriate and maintain payment records.

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Lawful basis: Contractual necessity and compliance with legal obligations, where applicable.

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4.3 Customer support and complaints

We use your contact details and correspondence to answer questions, investigate complaints, resolve issues and improve our customer support.

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Lawful basis: Contractual necessity, our legitimate interests in managing customer relationships, or compliance with legal obligations, depending on the circumstances.

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4.4 Website operation and security

We may process technical information to maintain the website, diagnose technical problems, detect fraudulent activity, prevent unauthorised access and protect our systems.

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Lawful basis: Our legitimate interests in operating a secure and reliable service, subject to applicable legal requirements.

4.5 Legal and regulatory obligations

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We may use or retain information to comply with applicable laws, tax and accounting obligations, respond to lawful requests and establish, exercise or defend legal claims.

Lawful basis: Compliance with legal obligations or our legitimate interests in protecting and enforcing our legal rights, as applicable.

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4.6 Marketing communications

Where permitted by law, we may send information about our services, membership offers and relevant promotions.

We will obtain consent where required and will provide a simple way to unsubscribe from marketing communications.

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Where the law permits marketing to existing customers without consent under an applicable exception, we will comply with the relevant conditions, including providing an opportunity to opt out when details are collected and in subsequent messages.

We will not sell your personal information to third parties for their independent marketing purposes.

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Lawful basis: Consent or, where legally permitted, our legitimate interests and compliance with applicable electronic marketing rules.

You can withdraw your consent or object to direct marketing at any time.

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5. How We Share Your Personal Information

We do not sell your personal information as a commercial product.

We may share relevant information with the following categories of recipients where necessary and lawful.

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5.1 Payment processors

Payment service providers may process transaction details to collect membership fees, verify payments, administer refunds and help prevent fraud.

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5.2 Travel and lifestyle benefit providers

Where necessary to deliver a membership benefit you request, we may share relevant information with participating airport lounge operators, hotels, airlines, loyalty programmes, booking platforms or other service providers.

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We will share only the information reasonably necessary for the relevant purpose, subject to applicable law.

Some providers may act as independent controllers of personal information under their own privacy policies.

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5.3 Website and technology providers

We may use hosting providers, website maintenance services, customer relationship management systems, email providers, security services and other technology providers to operate our business.

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Where these organisations process personal data on our behalf, we will put appropriate contractual and security arrangements in place where required by law.

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5.4 Professional advisers and authorities

We may disclose personal information to accountants, lawyers, insurers, regulators, law enforcement authorities or courts where necessary for legal compliance, professional advice, the prevention or investigation of unlawful activity, or the establishment or defence of legal claims.

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5.5 Business transfers

If our business is reorganised, sold, merged or transferred, personal information may be disclosed to relevant parties where lawful and necessary. Any transfer will be handled subject to appropriate confidentiality, security and legal safeguards.

We do not permit recipients to use personal information for purposes that are incompatible with the applicable legal requirements or the purpose for which it was shared.

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6. International Transfers of Personal Information

Some of our service providers or travel benefit partners may operate outside the United Kingdom.

If personal information is transferred internationally, we will ensure that the transfer complies with applicable UK data protection law.

Depending on the destination and circumstances, this may involve transferring information to a country recognised as providing an adequate level of protection, using an approved international data transfer agreement or addendum, or relying on another lawful transfer mechanism.

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Where required, we will implement appropriate safeguards to protect your personal information.

You can contact us at support@eliteworldg.com for further information about relevant international transfers and safeguards.

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7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes explained in this Privacy Policy, including contractual, accounting, legal and regulatory requirements.

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Retention periods depend on the type of information and why it is held.

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As a general approach:

• Membership records: For the duration of your membership and a reasonable period afterwards to manage enquiries, disputes and legal obligations.

• Payment and accounting records: For the period required by applicable tax, accounting and other legal requirements.

• Customer support correspondence: For as long as necessary to resolve enquiries and retain appropriate records.

• Marketing records: Until you unsubscribe or withdraw consent, subject to retaining limited information where necessary to respect your preferences and maintain suppression records.

• Technical and security logs: For a period appropriate to the relevant security, operational or legal purpose.

• Cookie information: For the lifespan of the relevant cookie or technology and in accordance with the applicable cookie settings.

These are general retention principles, not a guarantee of a fixed retention period for every record.

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When personal information is no longer needed, we will securely delete it, anonymise it or otherwise dispose of it in accordance with applicable law.

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8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, remember preferences, improve performance and, if enabled, measure website usage or deliver advertising.

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Cookies may include:

8.1 Strictly necessary cookies

These are used where necessary to provide a service you have requested, maintain security or support essential website functions.

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8.2 Analytics cookies

These may help us understand how visitors use our website and identify areas for improvement.

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8.3 Marketing and advertising cookies

If used, these may support advertising measurement, personalised advertising or tracking across services.

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We will obtain consent before setting or accessing non-essential cookies or similar technologies where required by law. Refusing non-essential cookies should not prevent access to functions that do not depend on those cookies.

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You can manage your preferences through the website's cookie settings, where available, and through your browser settings.

Please note that browser settings alone may not withdraw consent already recorded by a website's consent-management system.

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The actual cookies, providers, purposes and retention periods should be described in a separate cookie notice or cookie settings panel that reflects the technologies genuinely used on our website.

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9. Your Data Protection Rights

Subject to the conditions and exemptions under applicable law, you may have the right to:

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9.1 Access your information

Request a copy of the personal information we hold about you.

9.2 Correct inaccurate information

Ask us to correct incomplete or inaccurate personal information.

9.3 Request erasure

Ask us to delete personal information where the law provides a right to erasure.

9.4 Restrict processing

Ask us to restrict the processing of your personal information in certain circumstances.

9.5 Object to processing

Object to processing based on our legitimate interests where the applicable legal conditions are met.

You have an absolute right to object to the use of your personal information for direct marketing.

9.6 Data portability

Request certain personal information in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation, where the legal conditions apply.

9.7 Withdraw consent

Where we rely on your consent, you can withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

9.8 Complain to the regulator

You can complain to the UK Information Commissioner's Office (ICO) if you are concerned about how we handle your personal information.

You can exercise your rights by emailing support@eliteworldg.com. We may need to verify your identity before responding.

We will respond within the timeframe required by applicable law. Some rights are subject to legal exceptions and may not apply in every situation.

10. Direct Marketing Preferences

You can stop receiving marketing emails at any time by using the unsubscribe link in the email or contacting support@eliteworldg.com.

After you unsubscribe, we will stop sending marketing communications covered by your request, subject to any necessary processing to record and respect your preference.

We may still send essential service messages, such as membership confirmations, payment notifications, security notices or important information about an existing membership.

Unsubscribing from marketing does not automatically close your membership account or cancel a service you have purchased.

11. Data Security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.

Depending on the information and the risks involved, these measures may include access controls, secure communications, system monitoring, restricted permissions and appropriate contractual safeguards with service providers.

No method of transmission or electronic storage is completely secure. However, we take reasonable steps to protect information and respond appropriately to suspected data security incidents.

If a personal data breach occurs, we will take the action required by applicable law, including notifying the relevant authority or affected individuals where necessary.

12. Children's Privacy

Our membership services are intended for individuals who are legally eligible to enter into the relevant membership contract.

We do not knowingly collect children's personal information for purposes that are not permitted by law.

If a parent or guardian believes that a child has provided personal information to us inappropriately, they may contact support@eliteworldg.com so we can review the circumstances and take appropriate action.

Where a particular travel benefit legitimately requires information about a child, that information will be handled in accordance with applicable law and the relevant benefit requirements.

13. Third-Party Websites and Services

Our website or membership communications may contain links to third-party websites or services.

Those websites and services may have their own privacy policies, security arrangements and data handling practices.

We are not responsible for the privacy practices of independent third-party websites. You should review their privacy information before providing them with personal information.

Where a third party processes information on our behalf, the relevant contractual and legal requirements will apply.

14. Automated Decision-Making

We may use automated technical systems for routine purposes such as payment verification, fraud detection, website security or account administration.

We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals unless we have an appropriate lawful basis and meet all applicable legal requirements.

If such processing is introduced, we will provide the information and safeguards required by law.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, data handling practices or legal obligations.

The latest version will be published on our website with its updated date.

If we intend to use personal information for a new purpose that requires additional transparency, we will provide the information required by law before commencing that processing.

We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about the use of your personal information, please contact us:

Welite Global

One Mayfair Place
Mayfair, London W1J 8AJ
United Kingdom

Email: support@eliteworldg.com
Website: https://www.weliteglobal.com

17. Right to Complain to the Information Commissioner's Office

If you are unhappy with how we have handled your personal information, please contact us first so that we can investigate your concern.

You also have the right to complain to the UK Information Commissioner's Office:

Website: https://ico.org.uk/make-a-complaint/

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom

You are not required to contact us before making a complaint to the ICO.